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KMID : 1145120170150030269
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Asian Journal of Beauty and Cosmetology
2017 Volume.15 No. 3 p.269 ~ p.279
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Differences in Compensation Satisfaction Pertaining to the Use Pattern of Skin Care Clinics
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Sin Mi-Suk
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Abstract
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Purpose: This study examined the effects of the women’s use pattern of skin care clinics on compensation satisfaction with the aim of enhancing the quality of such facilities and systemizing their compensation programs for providing better services. The study findings will be used as training materials and marketing aids by clinics and startups to build their trust with customers.
Methods: The data for this study were collected over a period of 2 months from July 6 to September 5, 2015. The questionnaires were administered to adult women residing in Seoul who visited skin care clinics. Among the distributed 282 questionnaires, 82 questionnaires with inadequate responses were excluded and 200 questionnaires were used as the final data.
Results: The type and one-time fee of skin care clinics significantly affected the difference in the women’s compensation satisfaction depending on their use pattern of skin care clinics. No marked difference in compensation satisfaction was noted with respect to the information source and visit frequency.
Conclusion: Thus, to improve compensation satisfaction depending on the women’s use pattern of skin care clinics, their reliability as well as empathy toward them should be enhanced rather than simply increasing tangibility, responsiveness, and assurance.
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KEYWORD
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Skin care clinics, Compensation satisfaction, Compensation program, Reliability, Responsiveness
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